Here is an article that made me cringe remembering all the cases of good intentions washed down the bridge of procrastination. My own experience poking me right into the eye: In this issue of the Web Dispatch, I wanted to expand on the subject of the customer service potential of a well-maintained small business web site. But then I noticed the crucial key word “maintained.” One of the frequent problems with building new web sites is lack of commitment, which is something no good …

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This old article made me smile. How much have changed in technology and how much did broadband contribute to these changes. Heck, when I wrote this back in 2001, I was still sitting behind a 56K modem building my web sites. All this said, I still think that the article is right on in its general approach: if you are not an artsy site for a rock band, if you are an online store or provider of information to public, do not stand between your customers and what they want to get from your site! …

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This is an article I wrote for a little flyer I used to send out to Aptos Chamber of Commerce members in 2000-2001. Technology might change, but the main purpose is still valid. The primary objective of a small business web site should be making customers feel more comfortable about doing business with you. It can play a major role in helping a potential customer to choose between you, the other guy, or not buying at all. And one of the best and tested techniques is to put information about …

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